Bodog's New Domain is bodoglife.com

September 18, 2007

St. John's, Antigua - High stakes, hot women and killer parties in exotic locales - Bodog has always known how to roll. It's all part of the company's play hard philosophy and now it's all part of the Bodog life, as the digital entertainment giant is pleased to announce the launch of www.bodoglife.com.

Recently, there have been changes at Bodog concerning the company's domain name. Bodog temporarily used newbodog.com after their root domain was hijacked in a frivolous patent dispute. In an effort to move to a more accurately-named home, the company is pleased to announce bodoglife.com.

"Hey, the world changes, and if you don't change with it, you get left behind. We've been leading the good times for a long time, and nobody will leave us behind," said Calvin Ayre, Bodog's founder. "That said, although the Bodog address is changing, this is the bottom line: At Bodog, it's business as usual. Same great site, just a new Web address."

Though the domain dispute caused some drama throughout the company, a talented staff of over 1,000 people rallied together and maintained the billion dollar business on a strong growth curve during one of the busiest seasons. In addition to debuting the new domains, the company launched a football fantasy site, announced the winner of their Bodog Battle of the Bands contest on Fuse TV, launched multilingual customer service, had a Bodog qualifier at the final table of the World Series of Poker Europe and put a new season of Bodog Fight into post-production. Phew.

Bodog is still the most trusted place on the planet to get your kicks, whether they be poker, music, mixed martial arts, casino or sports betting.

This is Bodog. This is the life.

www.bodoglife.com. Play hard.

About Bodog Entertainment

Founded in 1994, Bodog Entertainment, with its head office located in the Caribbean nation of Antigua, is one of the world's fastest growing media and digital entertainment giants. Bodog offers a host of entertainment services, including online gaming; an international record label, Bodog Music; a million-dollar band search competition, Bodog Battle of the Bands; a publishing division (with an online magazine, Bodog Nation, and blog, Bodog Beat); and an international television production division (Bodog TV), which has produced reality television series such as Bodog Fight, Calvin Ayre Wildcard Poker and Bodog Salutes the Troops. For more information, contact Media Relations at 1-866-892-3371, or press@tv.bodoglife.net. BODOG is a registered trademark of Bodog Entertainment Group.