Bodog Launches NewBodog URLs for Entertainment Properties

August 31, 2007

St. John's, Antigua - As part of the ongoing response to the lawsuit that caused a temporary disruption in Bodog Entertainment's use of trademarked domains, the company is directing all customers to alternate sites with little or no interruption to Bodog Entertainment services.

Bottom line: Customers can enjoy everything that Bodog Entertainment has to offer right now. Everything they see will be the same as what they are used to and Bodog will resolve any minor glitches shortly.

"We are fighting this dispute and are confident that we will win. In the meantime, other than the change in URLs, it is business as usual," notes Bodog Entertainment Founder, Calvin Ayre. "In less than 24 hours we were able to adjust to the situation and limit interruption to our customers' enjoyment of Bodog Entertainment. They can visit the following sites and continue to play hard."

Bodog.com - www.newbodog.com
Bodog Entertainment - www.newbodogentertainment.com
Bodog Music - www.newbodogmusic.com
Bodog TV - www.newbodogtv.com
Bodog Battle - www.newbodogbattle.com
Bodog Fight - www.newbodogfight.com
Calvin Ayre Foundation - www.newcalvinayrefoundation.com

As of this morning, nearly all aspects of these websites have been updated to reflect the environment clients are accustomed to at Bodog Entertainment.

Further updates will be provided as information becomes available.

About Bodog Entertainment

Bodog Entertainment offers a host of entertainment services, including: an international television production division, which produces television series, such as Bodog Fight and Calvin Ayre Wild Card Poker, Bodog TV; an international million-dollar band search competition and accompanying TV series, Bodog Battle; an international record label, Bodog Music; a publishing division with an online magazine, Bodog Nation, and blog, Bodog Beat; a fantasy football site, Bodog Fantasy; and an events department renowned for producing parties that are stunning, chic and celebrity-filled. Bodog Entertainment Founder Calvin Ayre, who is recognized as a world authority on branding in the digital entertainment industry, was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006. For more information, contact Media Relations at pr@bodoglife.net. BODOG is a registered trademark.