The Beat Goes Online...Bodog Launches Its U.K. Blog

December 11, 2007

LONDON - Bodog Entertainment, one of the world's fastest-growing digital entertainment companies, has further expanded its U.K. offerings by opening an all new blog, Bodog Beat.

Bodog Beat gives readers the company's take on the world of sports, entertainment, girls, celebrities and, of course, gambling.

Bodog Beat is staffed by a team of U.K. journalists drawn from national newspapers, magazines and online publications who provide daily stories. Unique to Bodog, punters will then have a flutter on some of the top stories at the Bodog Sportsbook. Currently, U.K. residents can enjoy Bodog's world-renowned casino and poker room at www.bodoglife.co.uk, and starting early 2008, punters will be able to bet on all of their favourite sports, including football, rugby, cricket, horse racing and many more.

Bodog Founder Calvin Ayre adds, "The Bodog Entertainment brand is growing stronger by the day in the U.K. market, and opening Bodog Beat is another exciting step in the brand's expansion. We've created a team of writers who will be giving readers a pull-no-punches Bodog lowdown on what's going on in the world."

Bodog Beat has been running in North America for three years now and receives an average of nearly 500,000 page views per month with 325,000 unique users. Visitors to the site can also check out Ayre's personal blog at www.calvinayrelife.com where Ayre delves into everything from the world of Bodog Entertainment, the latest industry news, globetrotting and the work being done by the Calvin Ayre Foundation.

Bodog Beat stories are open for discussion to readers - whether it's the latest outburst from Heather Mills, Wino's latest shambolic performance or odds on the next Man. U. match-up, Bodog Beat has it all.

Bodog also recently announced a partnership with Joost™ which opens Bodog TV's programmes to an entirely new audience. Viewers can reach the Bodog Joost™ channel online at www.joost.com/2290001.

About Bodog Entertainment

Bodog Entertainment International Group (www.bodoglife.net) offers a host of entertainment services, including: an international television production division, which produces television series, such as Bodog Fight and Calvin Ayre Wild Card Poker, Bodog TV; an international million-dollar band search competition and accompanying TV series, Bodog Battle; an international record label, Bodog Music; a publishing division (with an online magazine, BodogNation, and blog, BodogBeat; a fantasy football site, Bodog Fantasy; and an events department renowned for producing parties that are stunning, chic and celebrity-filled. Bodog Entertainment Founder Calvin Ayre, who is recognized as a world authority on branding in the digital entertainment industry, was featured on the cover of Forbes magazine's best-selling "Billionaires" issue in March 2006. For more information, contact Media Relations at pr@bodoglife.net. BODOG is a registered trademark.

For further details, contact:
Naked Ape PR
Gavin Spicer
gavin@naked-ape.co.uk
+44 (0) 208 819 3075