Bodog.com Sponsors a Rodeo Deep in the Heart of Texas

October 5, 2006

Waco, Texas - Online gaming leader Bodog.com goes deep into the Lone Star State to sponsor the Heart o' Texas Fair and Rodeo at the Fair Complex in Waco, Texas, from October 6-14, 2006.

Bodog.com is a major sponsor of this classic central Texas Fair and Rodeo, and is also sponsoring a number of riders in the Rodeo itself. Plus fair attendees will be able to hang out in the Bodog Experience Lounge to relax, meet the Team Bodog riders, the hot Bodog Girls and play poker for fun. We are also giving away a Custom Bodog Chopper - see http://www.bodoglife.com/promotions/bodog/rodeo/ for details and a photo. Attendees will even be able to have their picture taken with the custom chopper and the Bodog Girls or the Bodog.com-sponsored riders! Additionally, Bodog.com is sponsoring one of the bull-riding chutes - named "The Bodog Bucking Shoot." Yea haw!

"Bodog.com has always been a marketing leader and by blazing a trail into rodeo, we are able to reach our core audience in a unique way," notes Bodog.com Founder Calvin Ayre. "We always enjoy risky propositions and if riding a bull isn't one, I don't know what is!"

About Bodog Entertainment

Founded in 1994, Bodog Entertainment, with its head office located in the Caribbean nation of Antigua, is one of the world's fastest growing media and digital entertainment giants. Bodog offers a host of entertainment services, including online gaming; an international record label, Bodog Music; a million-dollar band search competition, Bodog Battle of the Bands; a publishing division (with an online magazine, Bodog Nation, and blog, Bodog Beat); and an international television production division (Bodog TV), which has produced reality television series such as Bodog Fight, Calvin Ayre Wildcard Poker and Bodog Salutes the Troops. For more information, contact Media Relations at 1-866-892-3371, or press@tv.bodoglife.net. BODOG is a registered trademark of Bodog Entertainment Group.